The NCAA announced this week that its student athletes can benefit from their name, image, and likeness (NIL). The anticipated top earner right away is a sophomore gymnast on the Bayou, not a top football or basketball player.
Olivia Dunne, an LSU gymnast from New Jersey, has 1.1 million Instagram followers, one place where athletes might potentially earn money. Add in her TikTok followers (3.9 million), and she has more than 5 million total followers.
These two social media networks are just a few of the direct ways sportsmen might make money under the new NIL restrictions.
Louisiana state law permits collegiate athletes to benefit from their names, photographs, and likenesses. Athletes might receive sponsorships for their social media activities.
Here's an example of how much players may possibly make, according to Blake Lawrence, CEO of Opendorse.
Meanwhile, Fresno State University's identical twin basketball stars, Haley and Hanna Cavinder, have waited for the day when they may earn from their TikTok videos combining dancing and basketball. The "cavindertwins" have 3.3 million TikTok followers.
"We have discovered you can, like, monetize all your accounts and you can create a profit off them, and then partnering with brands is really a cool, eye-opening thing," Hanna stated to the Associated Press.
"A lot of brands have reached out, but we obviously cannot work with them because of the rules and eligibility."
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